GPL is a specialist Brand Aesthetics Agency.
Brand Aesthetics is the link between brand architecture, strategy and communication. It is the development of an enduring visual genealogy for a brand that transcends geography, language restrictions and campaign lifespans. Simply put, it is the construction of a brand’s visual expression, key identity and communication foundation and is at the core of what we do.
We develop brands from the ground up. We create identities and visual language systems that codify the brand into multiple expressions from packaging, communication, retail & event design to digital ; allowing brands to explore their deeper meaning and develop a future-proof visual language.
We have over 15 years of experience building and crafting global brands, bringing this fresh approach to creating the link between brands and consumers, creating lasting relationships.