GPL is a specialist Brand Aesthetics and media asset management agency dedicated to the ideation, renovation, unification and amplification of brands and brand messaging.

Brand Aesthetics is the link between brand architecture, strategy and communication. It is the development of an enduring visual genealogy for a brand that transcends geography, language restrictions and campaign lifespans. Simply put, it is the construction of a brand’s visual expression, key identity and communication foundation and is at the core of what we do.


GPL is an acronym for Grapplegroup, the original company name, which was adopted in 1997. The business originated from the roots of brand design and is today a multidisciplinary brand communications agency. In 2006 the company set up its headquarters in Switzerland and an operating office in Cape Town.

Our creative journey spans almost 25 years of branding and advertising across four continents in both developed and developing markets working for global brands.

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