GPL is a specialist Brand Aesthetics Agency

Brand Aesthetics is the link between brand architecture, strategy and communication. It is the development of an enduring visual genealogy for a brand that transcends geography, language restrictions and campaign lifespans. Simply put, it is the construction of a brand’s visual expression, key identity and communication foundation and is at the core of what we do.

Our Clients

VICTORY MOTORCYCLES
// POLARIS

Victory Motorcycles arguably create the most modern performance-driven cruisers on the planet. Their confidence is matched by the brand’s strap line “Ride one and you’ll own one”. For the American brand’s launch into the EMEA region, GPL has developed a unique graphic language and visual campaign. Our work for Victory extends into print, retail & environmental design, video and digital assets.

GALDERMA
// NESTLÉ SKIN HEALTH

For the world’s leading dermatological health company, GPL was tasked to deliver a global master branding unification that included the modernisation of the brand’s core identity and development of a multi-purpose key visual campaign extending into print, environmental design, POS, UX and AV formats.

INDIAN MOTORCYCLE
// POLARIS

Since 1901, Indian Motorcycle has been the brand behind some of the most iconic motorcycles on the road today. For the brand’s on-going expansion across the EMEA region, GPL refines the brand identity for various markets developing assets for traditional, digital, retail and environmental channels.

SPONSORSHIP STRATEGY MANAGEMENT
// DORNA SPORTS

GPL is contracted by Dorna Sports to represent, in specific instance, its primary media asset, The FIM World Championships MotoGP. Our scope of work includes sponsorship proposal development, brand asset representation, contract negotiation and sponsorship amplification conception.

PERONI
// SABMILLER INT.

GPL was contracted by Birra Peroni to unify their brand visual expression across Italy. The project’s outputs included strategic analysis of the Italian beer market and graphic language, the positioning of Peroni brand, unification of the Peroni brand mark and design of future expressions – concluding with a fixed set of brand identity rulings and development of the first Peroni Brand Identity guide.

ALPINZENTRUM GSTAAD
// HIGH FLY

GPL was contracted by Alpinzentrum to develop a targeted sponsorship strategy for High Fly an X-Treme Ski jump and XMX event. The agency scope of work was: Strategic planning & analysis of winter X–treme sports sponsorship platforms. Sponsorship proposal development, brand asset literature development and brand asset representation. Contract negotiation and sponsorship amplification conception. 

SCHUHHAUS ROMANG
// GSTAAD

GPL was contracted by Schuhhaus Romang to conceptualize a new logo and visual Identity. The agency scope of work was: Logo conception, and application across all mediums from visual merchandising to brand literature. 

JAPAN TOBACCO INTERNATIONAL
// CAMEL CITY BEACH

GPL was contracted by Japan Tobacco International to develop a brand engagement platform City Beach. The agency scope of work was: Logo conception, visual atmosphere blueprint, AV, print, radio, outdoor, online advertising conception and sponsorship model development. 

FYFE’S WHISKY
// SABMILLER

A first for SABMiller in Africa – a premium blended scotch whisky. GPL developed a category analysis, consumer audit, name generation and the packaging design for the new brand. Launched fairly recently, the brand is already enjoying large consumer appeal across Africa.

ALPINE LODGE
// GSTAAD

GPL was contracted by Alpine Lodge to conceptualize a new logo and corporate Identity. The agency scope of work was: Logo conception and application across all mediums from advertising to brand literature.

ZANZI CREAM LIQUEUR
// TANZANIA DISTILLERS LIMITED

GPL was contracted by Tanzania Distillers to develop a new product in the cream liqueur category. The project included strategic positioning analysis, name conception, packaging design conception & key visual development. Zanzi Cream Liqueur is currently the most popular brand in the category within East Africa, and awarded a recent prestigious Double-Gold at the New York Spirits Awards.

CLUB 07
// TANZANIA BEVERAGES LIMITED

A new RTD (ready to drink) brand for East Africa, Club 07 was developed for the trendy nightclub consumer. GPL was commissioned to developed the brand’s deliberately minimalistic & modern packaging aesthetic – making the pack the perfect club-going accessory.

//INSTAWORLD