Brand Aesthetics is the link between brand architecture, strategy and communication. It is the development of an enduring visual genealogy for a brand that transcends geography, language restrictions and campaign lifespans. Simply put, it is the construction of a brand’s visual expression, key identity and communication foundation and is at the core of what we do.
Since 1901, Indian Motorcycle has been the brand behind some of the most iconic motorcycles on the road today. For the brand’s on-going expansion across the EMEA region, GPL refines the brand identity for various markets developing assets for traditional, digital, retail and environmental channels.